
Fractional VP of People · Leadership coaching · Offsites
Your company is scaling. Let's make sure your leadership team scales with it.
I help first-time founders build and support leadership teams that keep pace with the business, drawing on 19 years inside start-ups from first hire to NASDAQ listing.
0
years in start-ups
0+
people scaled, from 250
0+
countries' experience
$0bn
NASDAQ listing valuation
No.0
LinkedIn Top UK Start-up, 2020
The problem
Product and market decide whether a start-up can win. The leadership team decides whether it does. Yet most leaders get budget, not support, and the ones that get both lead faster, decide better and scale further.
- 01Avoided conversations
- 02Founder bottleneck
- 03Offsite plans that don't travel onsite
- 04Decision inertia
- 05IC to leader paradox
- 06Feedback tax
- 07Scaling culture
How we work
Services and Methods
Leadership team diagnostic, tailored agenda, experiential layer, formal takeaway commitments, follow-on execution coaching.
- 01
Diagnose
Every leader completes a private, role-specific diagnostic on their own. The divergence in their answers are essential data points and often go unspoken.
- 02
Mirror
The team sees its own private answers played back as aggregated data. Where you agree becomes the foundation; where you diverge becomes the agenda.
- 03
Stake
A 1–2 day offsite where the hardest decisions are made, then physically staked through a demanding shared experience, so they're still true in 90 days.
- 04
Sustain
Coaching carries the commitments back into the business, with written agreements, owners and dates.

Decisions are made in the room. Breakthroughs happen beyond it.

Who you'd be working with
Nineteen years building the people side of start-ups, from inception to a NASDAQ listing at $16bn. I've been in the room for every stage founders are walking into.
More about Yakub